Tag: Augmented Reality in Retail

Augmented Reality in Retail

19 Nov 2018
ar app zara

Augmented Reality in Retail: Market Overview

More and more companies understand the potential of augmented reality for promoting their products. Of course, the active use of augmented reality for retail began with market giants such as IKEA, L’Oréal, Converse, Ray-Ban, and Lego. However, with the launch of platforms like ARKit from Apple and ARCore from Google for the augmented reality application [...]
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30 Apr 2018
augmented reality experience

How to Bring Value to Customer’s Shopping Experience and Increase Sales with AR

Over the last few years, augmented reality has become one of the most valuable marketing tools for numerous companies like BMW and TopShop. From gaming, augmented reality has moved to retail and ecommerce industry where it is a great tool for attracting new customers. This technology is gaining popularity across the globe. Over 50% of [...]
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26 Mar 2018
augmented reality retail

Pancakes in a Virtual Kitchen and Online Fitting — How Retail Uses AR/VR

The cold hard statistical figures show that by 2021, the market of augmented reality and virtual reality will reach 215 billion US dollars. Of course, the largest share is occupied by video games and other entertainment. However, the retail industry is also making use of these advanced technologies. Image credit: Statista Through AR and VR, [...]
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26 Feb 2018
apps like amazon

How Much Does it Cost to Build an Augmented Reality App like Amazon AR View?

The use of augmented reality immediately raises an e-commerce brand to a completely new level. A customer who has tried AR-enhanced shopping once will look forward to other similar experiences and will rather prefer AR-driven commerce to traditional methods. What’s so attractive in AR applications for commerce? The main advantage is the possibility to try [...]
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11 Dec 2017
augmented reality cosmetics

How Beauty Care Companies Can Combine Augmented Reality with Chatbots for Customized Online Experience

Augmented reality (AR) is a perfect match for the beauty industry, for this is where customers tend to try the products on before buying them. Each face is unique, so it is essential to be sure that this particular shade goes well with the person’s color type. Augmented reality suits this purpose to the maximum, allowing [...]
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05 Sep 2017

Virtual Makeup, Hi-Tech T-shirts and Magic Mirrors — AR in Fashion Industry

10 to 20 years from now, fashion and beauty retail will probably look completely different from the way it looks now. Virtual trying on clothes and magic mirrors with functions varying from color-changing to virtual makeup, shopping in virtual department stores like the one already launched by eBay in Australia, and so on. The adoption [...]
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