Nowadays consumers are so accustomed to a large amount of advertising information that they mainly do not respond to it. The strategy in which a person is pushed to purchase is fading. Native advertisement, unlike traditional display ads, works great, awakening a natural interest in the product. Augmented reality (AR) is an ideal tool for implementing [...]
Continue Reading Augmented reality (AR) is on the rise now as many industries recognize its advantages. AR applications serve such fields as education, commerce, military, tourism, entertainment with new use cases appearing almost every month. Such increased attention creates a higher demand for the development of augmented reality apps. On the other hand, brands manufacturing mobile devices [...]
Continue Reading Let's imagine the traveler who is only planning a vacation. Before going on a journey, the traveler needs to find out transport routes and timetables, places to stay, local attractions, entertainments, and food. There is a large amount of reference information for tourists. It is remarkably difficult to distinguish your business from other travel companies [...]
Continue Reading The market of commercial aviation is highly competitive, and companies are always looking for ways to improve their productivity level and optimize the working process. First of all, aircraft construction involves complex manufacturing processes that require a high degree of concentration and precision. A mistake here might cost the company millions of dollars. Besides that, [...]
Continue Reading The military sector has always been at the forefront of using emerging technological advancements for the purposes of training and combat enhancements. And augmented reality (AR) is no exception. Far before Snapchat released its filters (which is the simplest form of AR) and augmented reality mobile app development wasn’t a thing, the army had already [...]
Continue Reading Inventory accounting, especially for large warehouses, is a complicated and troublesome task. Inaccurate inventory is usually caused by inefficient management systems that don't contain up-to-date information on stocks and can't prevent workers from making mistakes. The majority of warehouses still use paper-based management systems. But such an approach is slow, inaccurate and error-prone. Today, there [...]
Continue Reading In this article, we have taken up a rather ambitious goal, as the term “entertainment” covers quite a number of different industries - music, movies, live shows, games - and all of them can benefit from using augmented reality. Nevertheless, we will try to show how augmented reality can be used in various entertainment industries [...]
Continue Reading Often, due to the lack of initial funding and resources, nonprofit organizations cannot afford to launch massive promotional campaigns to attract attention to their cause. However, more and more charitable organizations have started to recognize the benefits of using advanced technologies. One of our articles is dedicated to the possibilities that VR can bring to [...]
Continue Reading The oil and gas industry has always been slow at adopting new technologies. But no longer so. The potential of technological innovations and the threat from new entrants with their clean energy projects have been pushing companies in the oil and gas sector to transform the way they work. The organizations across the sector are [...]
Continue Reading With augmented reality (AR), museums can reach a completely new level of interaction and help you rediscover the world. It is difficult to overestimate the role the museums and galleries play in our society and lives. They are responsible for preserving and displaying objects of historical value so that we could enrich our knowledge or just [...]
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