Tag: AR


12 Jun 2019

How to Make an Augmented Reality App with Vuforia and Unity3D

Augmented reality (AR) is taking an increasingly firm hold in many industries. This technology of overlaying virtual objects over the real surroundings has stepped far beyond its initial use cases of games and other entertainment products. In 2018, AR became a useful tool for education, e-commerce, advertising, construction and design, and professional training. In each [...]
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02 May 2019
ar app crown royal

How to Use Augmented Reality to Tell Brands History in the Beverage Industry

Most great products have a history. For some, it is a brilliant idea that struck gold; for others, it is years of hard labor that delivered the perfect result. Histories of some iconic beverages are more fascinating than adventure novels, and sometimes the story behind the bottle is as attractive and exciting as its content. [...]
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04 Apr 2019
Augmented-reality-for packaging

Augmented Reality for Packaging

For most of us, the packaging is something that we throw away after we have used the product. However, from the marketing point of view, the packaging is a wealth of opportunities that can be smartly used to make us buy the product in the first place. Packaging is the first tool in building brand [...]
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01 Feb 2019
ar in healthcare education

Use of AR in Healthcare Education

Education always consists of two main components - theory and practice. No matter what you learn, there comes a time when you need to switch from textbooks, videos, instructor’s explanations and demonstrations to doing something with your own hands. In this context, healthcare education is no exception. Before becoming doctors, medical students spend years learning [...]
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24 Jan 2019
AR technologies in automotive

How Augmented Reality Will Change Driving and Car Manufacturing

The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of the automotive industry will be closely related to the use of augmented reality technology. First of all, AR can completely change the driver's user experience with the help of [...]
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26 Nov 2018
augmented reality in construction

How Augmented Reality Is Used in the Construction Industry to Save Money and Speed Up Projects

AEC (Architecture, Engineering, and Construction) sector has been out there longer than many other industries on our planet. That is one of the reasons why new technologies are implemented slower than in other domains. That fact has been confirmed by the McKinsey Global Institute Industry Digitization Index, according to which the Construction industry takes second-to-last [...]
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23 Nov 2018
augmented reality in telecommunication

Why Telecom Companies Should Use AR

Telecommunication companies providing the service for other advanced technological solutions are working hard to keep abreast with the evolving market. One of their main priorities is to keep the service level as high as possible. Today, telecommunications are at the core of many systems maintaining the routine existence of the humankind - logistics, healthcare, emergency [...]
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19 Nov 2018
ar app zara

Augmented Reality in Retail: Market Overview

More and more companies understand the potential of augmented reality for promoting their products. Of course, the active use of augmented reality for retail began with market giants such as IKEA, L’Oréal, Converse, Ray-Ban, and Lego. However, with the launch of platforms like ARKit from Apple and ARCore from Google for the augmented reality application [...]
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