Starbucks Is Going AR

Valeriia Kyselova
Account Manager

This week the biggest coffeehouse and coffee seller in the world Starbucks has shown to the public a new place. It is named Starbucks Reserve Roastery and is located in Shanghai.

In the new coffeehouse, people can introduce themselves a quite large range of rare coffee varieties. Customers can also visit a tasting room and a special zone where they can see how the grains are roasted.

But the company has displayed another unexpected feature to the public – an augmented reality app.

When people enter Starbucks Reserve Roastery, they are asked to download the app which is based on AR and camera algorithms.

When the user chooses the augmented reality mode, they can: see grains, what is inside the barrel, find out about the main principles of the coffee roastery, details how to make a strong and unique flavor.

The app is absolutely simple to use! A visitor should turn on the camera with AR mode, target the thing they are interested in and the system will recognize the location and show detailed information regarding it. The Chinese partner of Starbucks Alibaba was related to the unique AR software development.

It is still unknown if Starbucks is planning to use the AR app in their coffeehouses around the world. It seems that this experiment is just a start for Starbucks to use augmented reality.

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