For one of our clients, Raffinerie Tirlemontoise, we built a game app that became a part of the company’s marketing campaign. Raffinerie Tirlemontoise (the part of one of the biggest sugar producer in the world Südzucker ) is a Belgian producer of sugar and some related products. The advergaming campaign was focused on their retail customers purchasing sugar on a regular basis.
We created a game as a mobile app that could be easily downloaded from Google Play and the App Store. To start the downloading, the user only needed to scan the QR code that was printed on each sugar package.
The game is a classic runner with the player character designed as T-man, the symbol of Raffinerie Tirlemontoise. In the gameplay, T-man is racing over the rooftops against the background of Brussels skyline. There are various obstacles and achievements along the track, and the race is timed.