New Way to Advertise Apps in App Store

Catherine Strohanova
Business Development Manager

Advertising of applications and games from sponsors appeared with the release of iOS 11 in the App Store. Apple softly veils them as recommended applications.

At the same time, Apple is not hiding the fact that the apps are advertised for mobile app developers money.

Since today, in the App Store (predominantly in the US) there will be another type of advertising.

As soon as you start typing a search query in the line, as the letters are entered, the App Store’s search engine will offer possible games or applications.

Don’t doubt that at the first line there will be applications from studios and agencies that have paid Apple for an advertising campaign.

The new type of advertising engine was named “Search Ads Basic”. By the way, using “Search Ads Basic” developers pay only for direct transitions and the further installation of the application, and not only for a tap on the advertisement.

There are no restrictions on the type of applications if developer launches the advertising campaign under the conditions of the algorithm “Search Ads Basic”. But the maximum investment in promotion can’t exceed $5,000 per month.

A new type of mobile app advertising is now available to developers in the US. Global launch in other countries will take place only next year.

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