Category: AR

We offer our insights on the latest technology trends and innovations, with a focus on how they can bring benefits to businesses. Our stories in this section are about augmented reality.

01 Feb 2019
ar in healthcare education

Use of AR in Healthcare Education

Education always consists of two main components - theory and practice. No matter what you learn, there comes a time when you need to switch from textbooks, videos, instructor’s explanations and demonstrations to doing something with your own hands. In this context, healthcare education is no exception. Before becoming doctors, medical students spend years learning [...]
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24 Jan 2019
AR technologies in automotive

How Augmented Reality Will Change Driving and Car Manufacturing

The success of automotive companies directly depends on the launching of advanced technologies. In the last years, automotive industry experts agree that the near future of the automotive industry will be closely related to the use of augmented reality technology. First of all, AR can completely change the driver's user experience with the help of [...]
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26 Nov 2018
augmented reality in construction

How Augmented Reality Is Used in the Construction Industry to Save Money and Speed Up Projects

AEC (Architecture, Engineering, and Construction) sector has been out there longer than many other industries on our planet. That is one of the reasons why new technologies are implemented slower than in other domains. That fact has been confirmed by the McKinsey Global Institute Industry Digitization Index, according to which the Construction industry takes second-to-last [...]
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23 Nov 2018
augmented reality in telecommunication

Why Telecom Companies Should Use AR

Telecommunication companies providing the service for other advanced technological solutions are working hard to keep abreast with the evolving market. One of their main priorities is to keep the service level as high as possible. Today, telecommunications are at the core of many systems maintaining the routine existence of the humankind - logistics, healthcare, emergency [...]
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19 Nov 2018
ar app zara

Augmented Reality in Retail: Market Overview

More and more companies understand the potential of augmented reality for promoting their products. Of course, the active use of augmented reality for retail began with market giants such as IKEA, L’Oréal, Converse, Ray-Ban, and Lego. However, with the launch of platforms like ARKit from Apple and ARCore from Google for the augmented reality application [...]
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13 Nov 2018
augmented reality for advertising

How to Create an Augmented Reality Advertising Campaign

Nowadays consumers are so accustomed to a large amount of advertising information that they mainly do not respond to it. The strategy in which a person is pushed to purchase is fading. Native advertisement, unlike traditional display ads, works great, awakening a natural interest in the product. Augmented reality (AR) is an ideal tool for implementing [...]
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06 Nov 2018
augmented reality sdk

10 Top Augmented Reality SDKs for AR Development in 2019

Augmented reality (AR) is on the rise now as many industries recognize its advantages. AR applications serve such fields as education, commerce, military, tourism, entertainment with new use cases appearing almost every month. Such increased attention creates a higher demand for the development of augmented reality apps. On the other hand, brands manufacturing mobile devices [...]
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25 Oct 2018
ar application

Augmented Reality in Travel: How AR Can Enrich Tourists’ Experiences While on Vacation

Let's imagine the traveler who is only planning a vacation. Before going on a journey, the traveler needs to find out transport routes and timetables, places to stay, local attractions, entertainments, and food. There is a large amount of reference information for tourists. It is remarkably difficult to distinguish your business from other travel companies [...]
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11 Oct 2018
augmented reality glasses in avaition

How Augmented Reality is Used in Commercial Aviation

The market of commercial aviation is highly competitive, and companies are always looking for ways to improve their productivity level and optimize the working process. First of all, aircraft construction involves complex manufacturing processes that require a high degree of concentration and precision. A mistake here might cost the company millions of dollars. Besides that, [...]
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