Category: All

In this section, we mainly represent our insights on the latest technology trends and innovations in virtual reality, chatbots and augmented reality. All articles explain the main features and benefits of these technologies and reveal Jasoren’s expertise.

02 May 2019
ar app crown royal

How to use augmented reality to tell brands history in the beverage industry

Most great products have a history. For some, it is a brilliant idea that struck gold; for others, it is years of hard labor that delivered the perfect result. Histories of some iconic beverages are more fascinating than adventure novels, and sometimes the story behind the bottle is as attractive and exciting as its content. [...]
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16 Apr 2019
voice chatbots for maintenance and inspections

Voice chatbots for maintenance and inspections

Imagine that you are a service engineer at an industrial enterprise. A huge industrial enterprise. Every day, you deal with very sophisticated and - let’s face it - very expensive equipment. Moreover, you have a couple of dozens of different units that have different service and maintenance procedures. Servicing complex equipment requires solid knowledge of [...]
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04 Apr 2019
Augmented-reality-for packaging

Augmented Reality for Packaging

For most of us, the packaging is something that we throw away after we have used the product. However, from the marketing point of view, the packaging is a wealth of opportunities that can be smartly used to make us buy the product in the first place. Packaging is the first tool in building brand [...]
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27 Mar 2019
how to build a serious vr game

How to Build a Serious AR/VR Game

Today, with the advance of augmented reality and virtual reality, serious games become as engaging and exciting as they can possibly get. Many industries can benefit from including an AR or VR serious game in its training program. Most often, serious games are used where practical skills play the key role - military, police, sports, [...]
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19 Mar 2019
advergaming for retail

Gamification for Retail

Gamification as a marketing technique is not new, and many brands have explored it to attract new customers and retain their existing customer base. Probably, all of us at least once looked for random prizes under soft drink bottle caps, scratched a card or collected points to get an award. While not too many people [...]
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05 Feb 2019
project manager functions

From Junior to Senior: How to Level Up as a Project Manager

When does a junior PM become a middle PM? Or senior, for that matter? Does it take a certain number of years at work or successful project to move up the corporate ladder? In fact, the number of projects and the length of your working experience are not as significant as your knowledge and skills [...]
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01 Feb 2019
ar in healthcare education

Use of AR in Healthcare Education

Education always consists of two main components - theory and practice. No matter what you learn, there comes a time when you need to switch from textbooks, videos, instructor’s explanations and demonstrations to doing something with your own hands. In this context, healthcare education is no exception. Before becoming doctors, medical students spend years learning [...]
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28 Jan 2019
project manager

8 Skills of a Project Manager and How to Master Them

Some people become project managers; some don’t. Some people want to become project managers, and some don’t. At the same time, while wish and ambition play a major role in a Project Manager’s career, there are certain skills that the Project Manager needs to become successful. These skills are directly related to the functions that [...]
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